Vegan, natural, organic, fair-trade, cruelty-free, clean, all-natural, botanical... There are a lot of words that products nowadays tend to toss around like they're nothing. It puts a big pall over the whole sustainable skincare and cosmetics market, when you're not sure if what you're buying is really eco-friendly - or if it's just a scam.
Have you ever received something that you were really anticipating, only to find out that it's really different from what you thought it would be?
It's really hard to find reliable sustainable skincare in person, let alone online, with all this fog of uncertainty.
Much like a lot of food labels that say natural or organic, it can be difficult to see if the product itself is actually sustainable. And much like those same food labels, there's no legal definition of natural, vegan, or organic in skincare. In short: they could mean just about anything.
Here are a few little facts I picked up recently:
There are ways to tell if the product is truly what it says it is, and the devil is in the details:
A bit of legwork has never really been fun, but neither is putting chemicals on your skin, so... buckle up!
The rest of them are pretty easy:
In Wild Fabrik, we have our own little logos to help you discover the best, most sustainable products for you. Look for...
It's never been easier!
Still, it's important to note that even the most natural products in the world could well be unsustainable. Avocados, for instance, grow naturally, but, when grown season after season, tend to degrade the soil. It's why a lot of farmers often rotate between different vegetables in their fields.
Plus, it can be difficult to pick out if the company that produces the skincare products you're interested in is greenwashing or not. (Greenwashing is when they exaggerate just how green they are). This started with Westinghouse in the 1960s, which was quite blatant.
But, nowadays, it's become a lot more subtle. It's begun to revolve around the idea that personal health and sustainability are one and the same. I think we all know that that's not 100% true, even if we're on our journey toward true sustainability in our lives.
Greenwashing is slowly fading away because of awareness of big issues like climate change, but not all brands have stopped doing it. It's still prevalent in the world.
There's no foolproof method here, but we do have some tips and tricks!
Again, there's no simple aha answer just yet in the world, but we're slowly ramping up to it, I'm sure!
AMAZINC's Raspberry butter is one of our favorites. With a creamy texture and a delectable scent, it's almost addicting how good it is!
Fall is well on its way in, but summer's not over yet! This shade of nail polish is not only vegan, it's just the right shade to be the perfect transition between the two!
We love real organic face cream! With extracts of bamboo, mimosa and plantago, Dafna's Moisture skin cream is an absolute mood!
An old favorite of ours: the bath and body bundle is a fantastic dose of self-care to help you relax after a long day!
Step 1: body butter.
Step 2: face butter!
This one has the scent of prickly pear and mango, and is great for dry and distressed skin. It can help reduce redness and inflammation, too!
If you're like me and you have sensitive skin, but still want to exfoliate, this is the one for you! An ultra-gently exfoliator, the tourmaline and neroli blend includes natural jojoba beads to lift away dead skin cells!
And we won't forget the kings out there! A perfect gift set for that special man in your life (or for yourself if you've read this far!), it includes a beard oil and cleanser as well as a notebook to help document their important skincare routine... or whatever memories they want to include!
It prioritizes the product and takes away the packaging. Of course, this isn't always possible, so they're working on making their packaging 100% sustainable. That's huge!
A brand that uses ingredients sustainably farmed in Japan, like Japanese White Turmeric and Spring Turmeric, Re-erth believes in protecting our environment. They take the initiatives to improve, heal, or protect it, and give us that "mochi" skin experience.
It's meant to pamper your face and protect our planet. Based in California, USA, they're a great option for our US followers!
Plastic not your deal? This one's plastic-free and zero-waste. Also based in California, it uses a range of local, organic and sustainably harvested botanicals to make its products!
Give yourself the gift of great skin and a happy face!